It’s not often that Hollywood dreams lead to the end zone—but they did for Clay Greenhaw.
From an early age, there was no denying it: Clay Greenhaw was born to entertain others.
At first, this natural inclination drew him to the performing arts. He starred in musical theater productions and played the piano. Like all budding entertainers, Clay dreamed of one day making it big in Hollywood. But, while immersed in the adrenaline-fueled arena of live television production and college athletics at Florida State University, Clay saw how his penchant for the fantastical could finesse guts-and-glory sports action highlights in ways that inspired and captivated both players and fans.
Fast-forward three years, and Greenhaw was entertaining thousands as Game Day and Video Producer for the Jacksonville Jaguars.
During his six-year tenure, Greenhaw not only helped to reimagine the Jaguars’ fan experience strategy; he helped to revolutionize how the NFL itself saw the audience experience. Throughout the team’s reimagining of an NFL game presentation, Clay and Jags Cinema worked alongside world-class agencies and technology innovators to help install and activate the largest LED video boards in professional sports. Their efforts earned Jags Cinema the coveted #1 NFL Game Presentation title multiple years in a row. Clay’s successes in high-profile entertainment and his ability to warm hearts through uplifting, cinematic content led him to launch his namesake creative consultancy, Claymaker.