Best Video Production Company in Jacksonville, FL
The Best Video Production Company in Jacksonville, Florida
Central to our video production company is the inherent need to share emotional experiences through visual stories. The test of time has showed us that if we make you feel something, you’re more inclined or inspired to action, and we believe that is how our work makes a difference. So with each piece we create, we look for ways to awaken emotion, whether it’s through cinematography, performances, orchestration or visual effects. And again, our own sensory experiences inspire the content, so feeling and emotion are at the heart of everything we create.
In today’s video production parlance, it seems everyone is a “storyteller”. I avoid that term at all costs, as it’s more a trendy buzzword than a demonstrated reality.
In my mind, the storyteller is the client.
Our clients have the experiences to share, and we’re more their visual support. We as artists shouldn’t have to search for the story – the story is already there. No agency can write the real life experiences that led an individual to start his business or her nonprofit organization. While I do believe that the value of any video or film production does indeed rely on the story, we aren’t the ones that have to find it.
How Claymaker Makes A Difference
We differentiate our content and our process by focusing not so much on “the what” or “the why” but “the how”. I’m not talking about the tools or the crew. It’s no secret that anyone with an experience to share can make it a visual reality with a smartphone and a good eye. The tools don’t make the piece. I have seen exceptional visual content from iPhones, digital SLR cameras, and traditional 35 mm film cameras. A season finale of “House” was shot on a Canon 5D MK II, proving to the industry that even the cheapest of resources can help craft beautiful images. The value of the production does not rely on gear. While we’re fortunate enough to photograph with some very nice equipment, we at Claymaker know that a piece’s value comes from its ability to make the audience feel.
Whether we’re working to hype a football player to make a play, to bring the city of Jacksonville to tears at the sight of its geographic wonder, or to encourage people to volunteer their time or resources to a charity or cause, we’re always working to elicit emotion. It’s a visceral, non-cerebral concept, but it’s inherently a part of our craftsmanship.
Feelings create actions and actions create a difference.