Our discovery of your dream begins with imagination. After thoughtful analysis of your goals and your brand essence, we curate a gallery of inspirations to develop a visual architecture that becomes the guiding light throughout creative development. We carry and continuously reflect on these detail-focused considerations throughout production and post-production so our final images reflect purpose. Upon completion of any creation, we ensure that a visceral feeling or emotion is evoked, because emotive stories are those that move audiences.
Claymaker’s imagery commences with deliberate reflection upon the ideas and visions of your imagination’s devising. Research and discovery, qualitative analysis, survey, audience identification, cultural perspectives and personal insights spark our imaginations to concept a strategy and visual approach for content creation. Upholding a defined strategy throughout our creative process is as important to our visuals’ success as it is to any strong brand’s success.
Following definition of an imagined strategy and visual inspirations, we begin the production of creative. Copywriting, scripting, onsite or in-studio audio/visual production, audio/visual post production, graphic design, motion design, visual effects, color grading, music composition and multi-platform versioning are among the many creative services that Claymaker offers. Client relations and expectations are meticulously managed to ensure that content creation is efficient and best of class.
This most non-cerebral component of the Claymaker process is the assessment and assurance that the final content awakens emotion. Our own analysis of diverse audience experiences and ultimately our clients’ affirmation as to whether they feel something distinctive are essential to a completed Claymaker project.
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At Claymaker, we seek to set ourselves apart from other companies by spending the majority of our time with clients trying to bring their story to life. In this way, we more effectively make a difference with moving pictures!
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