Vac-Con Case Study: Creating Unlikely Magic
Vac-Con Case Study
It’s uncanny how an artist’s areas of expertise can bleed into the most unlikely of places. Case in point: our opening hype video for Vac-Con’s Annual Dealer Meeting, 2017. We were solicited by Vac-Con’s agency to fabricate a host of video elements to support their campaign, “DOMINATE THE RED ZONE,” not the least of which being the main presentation’s show open. Having worked in professional sports for nearly a decade, we at Claymaker were a perfect fit for the scope of work!
Creating From Our Skills
What started as a request for an edit of existing football game or practice footage and some animation became a fully integrated solution that our friends at Vac-Con could hardly believe was theirs! Rather than pursuing a tired “hype video” trope, we used our skills as veteran NFL cinematographers and editors to create this piece:
I should point out that Vac-Con is a fabricator and distributor of sewer cleaning trucks – who knew?! Their factory is located out in Green Cove Springs, and it was a treasure trove of sparkly content for Director of Photography, Everett Sullivan. Clanking chains, slamming iron, welding sparks and pure grit made their way into virtually every shot captured in their factory. The top executive brass of Vac-Con played well with us too. Those characters donned eye paint and helmets, analyzed game footage and drew up some plays (using miniatures of their sewer cleaning trucks!).
Capturing the Moments
All of the fantastic footage we captured was edited along with some generic football elements, and Motion Designer Eric Wierenga gave us a high-impact 3D model and animation of the campaign logo. Some heavy metal music and a killer narration by the legendary T.C. McGuire (stadium PA Announcer for the Jacksonville Jaguars) gave us the perfect piece for this event.
Want To Have A Claymaker Hype Video?
We always love stretching our creativity to new arenas. If you are interested in having a hype video like the one we created for Vac-Con, send us a message by filling out this form to start a conversation. We can’t wait to hear from you!